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Gateways branding

The Shire of Moorabool is in the process of defining a promotional and marketing 'brand' for towns in the Shire. Initial towns identified are Bacchus Marsh, Ballan, Myrniong, Greendale, Blackwood, Gordon and Mt Egerton.

The project aims to identify an appropriate Moorabool Shire wide ‘gateway brand’ whilst at the same time gives each town the opportunity to promote its individual character.

These brands are to be utilised in the first instance in new township entry signs, but can also be adapted to a range of consistent signage through each town. Extensive consultation has occurred over the past few months with the project control group soon to shortlist and recommend the preferred concept and symbols for each town.

Contact: Economic Development Unit
Telephone: 03 5366 7100

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